Why do fast food restaurants use the color red ? How do colors affect our appetite ?

Visuality and aesthetics appear in food presentations as well as in all areas of our lives. Some studies on eating behavior say that some colors have positive / negative effects on appetite. Did you know that especially fast food restaurants also use appetizing colors ? So why is red color used in fast food restaurants ? Here are the answers ;

It is known that colors have a great impact on nutritional psychology. Colors play an important role in determining the perception of the food we buy and the desire to eat more or less. In 1875, the European doctor Pumice is doing a research on how colors affect our lives.
He begins to observe his patients by using colorful walls and colorful furniture. Among the colors he uses are red and blue. A patient who has refused to eat for a long time wants to eat when you enter the room designed in red colors.
Red is also a remarkable color, so it can attract attention to your restaurant. According to research, the greater the variety of colors on the dinner table, the higher the food consumption of the individuals, while the consumption in a single-tone order is lower compared to the other.
The patient who enters the blue room calms down. Thus, using warm tones such as red and orange in most restaurants is generally used due to its appetizing effect.
When it comes to eating, some colors have serious effects on eating behavior.


RED: Red, which is the most effective color on appetite, is known to greatly increase hunger. The red color, which is the most used in many fast food restaurants all over the world, creates a desire to consume more food on people. Red, which is in the first place among the remarkable colors, also creates distraction and causes your appetite to eat more.

Red, which evokes love, excitement, passion, but also power, anger and aggression, is one of the colors that accelerate blood pressure and breathing. Red color The effects of faster decision making and higher expectations also come from the excitement it creates in the human brain.
GREEN: When you think of green color, the first thing that comes to mind is of course vegetables. It also evokes health as it evokes vegetables. Due to its resemblance to vegetables, it has an appetite-enhancing feature in some individuals and an appetite suppressant in others. At the same time, according to researches, it has been determined that green packaged foods evoke naturalness in humans.

YELLOW AND ORANGE: The colors in shades of yellow and orange are effective in determining the factors of joy and happiness in human psychology. When viewed for a long time, its yellow and orange color increases the feeling of warmth and shows appetite-enhancing properties. In addition, its yellow color is one of the colors used to attract attention. It is used primarily as the main color in the interesting articles on the signs of many fast food brands.

PURPLE: Purple color is a color that is integrated with magnificence and richness. It also gives calmness and peace. If you want to reduce your appetite, you can choose it for appetite suppression.

BLUE: According to researches, blue color is among the colors that can be used in both cases. According to studies, it is seen that many official restaurants choose the color blue, and this color brings calmness to individuals, causing people to spend more time in the environment and consume proportionately more food. He also states that blue color lighting is an appetite suppressant, although it is not preferred by many people.

BLACK: Black color has an appetite-reducing feature. It is said that it is beneficial for people who are in the diet process to use black in their kitchen decorations.